- Marketing Product Launches -

Driving the marketing and advertising strategy, budget management, and execution for new apartment building openings, ensuring effective promotion and brand visibility through various channels.

-Graphic Design-

Social Media Graphics to accompany blog posts, new events, alerts, & informational stories. Designed to establish a visual theme depending on the content.

Content Driven Designs

-Freelance -

Empower Physical Therapy Group

• Managed website redesign to be more actionable for prospective patients

• Established branding standards for five other Group brands

• Execute email marketing and social strategy through COVID-19 including ads and creative

• Design collateral items for new openings, maps, and other patient facing pieces

• Managing new website design roll-out for other five Group brands

- shirley ryan abilitylab - 

Website

Partnering with Code and Theory, our digital agency, we set out to create a robust and vibrant website that didn't look like any other hospital's. This project spanned across two years of planning, design, development, content gathering and loading, and CMS design. Throughout this project, I assisted in design reviews, feature creation/development and requests, needs gathering from all departments, employee CMS training, gathering and loading of public profile information, and overall content management. 

Evolution of Brand through Academy

When I started at RIC, now Shirley Ryan AbilityLab, I was tasked with revamping the presence of the Academy, our internal educational arm. The Academy provides continuing education to physical therapists, occupational therapists, speech language pathologists, doctors, and nurses around the country. The revamping included their website, product images, and printed postcards and catalogs. 

Celebrations

 - firespring - 

Content Management

The process of content management involves loading client copy, images, and other information from their previous website or documents. Attention to detail and a thorough understanding of a CMS's capabilities and limitations are important during each migration. Understanding the template layout and design restrictions in order to display client content correctly is key.*  

120hrs of content migration. This site was a behemoth - We had a team of 5 tackle this project that included both old and new content.  

For this client I converted their previous paper documents into online forms to speed up their processes and streamline their customers' experience.

Brand new site with bright graphics and great information for their clients. They used several smartly placed links to bring people deeper into information when appropriate - never a dead end. 

Email Stationeries

Based off of client's websites, I designed email stationeries that are being used for email marketing. Each design is then coded using HTML** with inline CSS. These were all designed and coded for use with Emma Email Marketing. **HTML used loosely here as HTML for email is much different than modern HTML used on websites.*

Color Customizations

A large part of my position at Firespring dealt with website template designs. Firespring provides their clients (Non-Profits, Medium/small businesses, and Printing Companies) pre-designed website templates that are adaptable to their organization. Here are a few examples of clients I have customized using CSS to fit their branding.*

Design Quality Assurance 

As I stated above, design templates were a large part of my position at Firespring. I played three major roles in the creation of these templates: quality assurance, product adaptability, and ease of use through CMS. In quality assurance, I check out these designs in all internet browsers and all computer configurations to make sure the designs are displaying correctly no matter the customers' technology.  Product adaptability is important as these designs can be used for all different organizations, so making sure that logos can fit, content can be re-arranged, and any future alterations are simple for any client. Finally, I made sure these templates are easy to use in the back end for our clients through our proprietary CMS so as to avoid any confusion. Here are a few examples I worked on.*

*Design is copyrighted property of Firespring and shown with their permission.