This was a group project (6 group members) where we had to create a marketing plan to launch a new product or service. We launched a coffee truck that included integration with a mobile app. This plan included primary and secondary research, a 1 year marketing plan, defining our unique marketing mix, and a strategy to implement and control our marketing plan. 

This course was focused on marketing channels. This group project (2 members) was an analysis of the marketing channels used for a company of our choice. We chose Starbucks. 

In this case analysis, our team (6 members) was to come up with marketing solutions to problems that Harley Davidson was facing during the time of the case study. (This particular case was 12 years old.)