details

I'm a foodie - I keep a constantly growing map of restaurants to visit. I love to cook/bake/create in the kitchen. Septoplasty is something I've had - google it.  I love coffee. I have a passion for automobiles and their evolving design and technology. I have a huge appreciation for architecture.

Favorites

Experience

Digital Media & Advertising Manager
TF Cornerstone
New York City, NY
November 2020 - Present

• Define, create, and manage key digital marketing acquisition efforts including PPC, display, and paid social. 

• Lead external agencies to craft distinctive branding and renderings for new building projects. Provided constructive feedback, ensuring the creation of marketable and unique designs to attract luxury renters.

• Manage agency and internal teams for creative, PPC, and social advertising.

• Plan and manage $3+ million annual budget for marketing, implementing cost-saving measures that resulted in a 10% reduction in expenses while maintaining campaign effectiveness.

• Oversee new blog and SEO strategy resulting in 150% increase in organic keyword rankings

• Evaluate, recommend, and test new marketing channels including OOH, local media, and influencer marketing. 

• Provide thought leadership and perspective where appropriate.

Freelance Graphic Designer & Marketing Strategist
Self-Employed
New York City, NY
2018 - Present

• Define and recommend tailored marketing solutions for healthcare clients that meet their goals.

• Manage, and create myriad creative assets for clients including logos, images, video, and print collateral

• Produce comprehensive data reports for executive leadership, facilitating a nuanced understanding of web analytics performance and enabling strategic decision-making.

• Manage and execute strategy for websites, web-listings, email, social, and SEO.

• Build and manage websites on Squarespace and WordPress.

Clients: Empower Physical Therapy Group, Atlantic Vision Partners, DOCS Dermatology Group, Sheridan Capital Partners, Alexandra Guzmán, LMFT

Digital Marketing Manager
Shirley Ryan AbilityLab (formerly Rehabilitation Institute of Chicago) - Chicago, IL
Working remotely in NYC
November 2014 - January 2020

• Partnered with a world-class digital agency for a two-year website re-build including digital signage

• Updated website via Drupal and collaborated with hospital stakeholders to define web and signage solutions that would benefit their audiences.

• Managed SEM agency for regional, national, and international campaigns resulting in online referrals increasing from 0 to 200+ in the first two years.

• Designed, executed, and A/B tested email, social, and PPC campaigns.

• Designed presentations for executive leadership, including the CEO, for national and international use.

• Lead creative direction for annual employee celebration including honoree creative, and event design.

• Represented the hospital at international conferences by hosting a trade show booth and showcasing the latest research with potential referrers, clinicians, and researchers.

• Assisted with branding decisions, creative direction, and advertising strategy through hospital re-brand transition, execution, and beyond.

Quality Assurance for Front End Development
Firespring - Lincoln, NE
May 2012 - October 2014

• Conducted rigorous testing of web design templates, ensuring that they were optimized for cross-browser compatibility and design consistency across all platforms.

• Leveraged a deep understanding of customer needs and preferences to create web designs that were tailored to each client's unique goals and objectives.

• Spearheaded the management, organization, and development of client content within Firespring's proprietary CMS, streamlining workflows and boosting efficiency.

• Utilized advanced skills in Photoshop and HTML to design and implement dynamic email-marketing templates and campaigns that engaged and resonated with customers.

• Provided expert guidance and support to clients seeking to modify and manage their website content, leveraging virtual communication tools to ensure a seamless user experience.

• Leveraged cutting-edge analytics and industry trends to recommend and implement strategic improvements to clients' websites, resulting in enhanced content, higher search engine rankings, and a stronger online presence.

Vice President of Communications
AMA Lincoln - Lincoln, NE
January 2014 - December 2014

• Post upcoming events and set up event registration workflow

• Organize and update content to fit with changes and branding standards

• Update job board according to member and non-member requests

• Publish new events and artwork according to our event calendar

Professional skills

InDesign - ✶✶✶✶
Illustrator - ✶✶✶✶✶
Web Content Management - ✶✶✶✶✶
Email Marketing - ✶✶✶✶✶
Photoshop - ✶✶✶✶
Creative Direction - ✶✶✶✶
Project Management - ✶✶✶✶
Google Analytics - ✶✶✶✶
Team Management - ✶✶✶✶
B2B & B2C Relationships - ✶✶✶✶
CSS / HTML - ✶✶✶

Where in the World?